driftbrand kit
Everything you need to represent drift consistently. Our brand is built around clarity, trust, and the energy of college life.
Logo
Clear space & usage
- Maintain clear space equal to the height of the logo mark on all sides.
- Minimum size: 24px for the mark, 80px for the full lockup.
- Do not rotate, stretch, recolor, or add effects to the logo.
- Use the dark-mode variant on dark backgrounds.
Color Palette
Our palette is dark-first with vibrant accents. Follow the 60-30-10 rule: 60% background surfaces, 30% text and borders, 10% accent colors for interactive elements and highlights.
Typography
Aa Bb Cc
Used for all UI text: headings, body, labels, and navigation. Variable font with weights 400–900.
01 23
Used for numeric data, code snippets, and technical labels like hex values and CSS variables.
Share the ride, split the cost.
Heading One
Heading Two
Heading Three
Body text for paragraphs and general content across the product.
CAPTION / LABEL TEXT
Spacing & Radius
Spacing scale
Border radius
Voice & Tone
Direct
Say what you mean in as few words as possible. Students are busy - respect their time.
"Find a ride in seconds."
Friendly
Write like you're texting a friend, not drafting a legal document. Casual but not sloppy.
"Hey, someone's heading your way."
Trustworthy
Safety and verification matter. Be clear about what we do to protect riders without being preachy.
"Every rider is verified through their college email."
Questions about brand usage? Reach out at brand@drift.cab